Press Release - LogicInk Kickstarter
Programmable ‘Tattoos’ Give Live Health Feedback
LogicInk programs groundbreaking wearables with biology & chemistry
For Immediate release: Aug. 22, 2018
Media Contact: Jessica Fender, email@example.com
San Francisco, Ca. — LogicInk chemically- and biologically-programmed sensors are poised to revolutionize the intersection of personal health and wearable technology. Applied like temporary tattoos, they display live feedback about the wearer’s body and environment right on the skin, empowering healthier decisions and a novel form of self expression. The public has the opportunity to try the tattoos and take part in the innovation through LogicInk’s new Kickstarter campaign.
LogicInk’s first tattoo, LogicInk UV, tracks both current and cumulative UV exposure, alerting wearers in real-time when they’ve had enough sun for the day, based on data from the World Health Organization for sensitive skin. Sensors to relay information about personal hydration, ambient air pollution, alcohol consumption, predisposition for disease, have also been explored or are currently under development.
“We imagine a day when people will be able to pick and choose from a wide range of LogicInk sensors and merge them into a fully customized tattoo tailored to their own needs and interests,” says Carlos Olguin, CEO and co-founder of LogicInk.
Sensors are printed with inks that visibly react to biological or chemical elements from a wearer’s skin, sweat, and surrounding environment -- granting everyday people access to new depths of personal health information. The electronics-free design allows wearers to fully unplug, although an app in development will allow them to scan tattoos for data collection.
“Our first sensor is for the millions of people who are concerned about UV overexposure,” says Claire LeMaitre, head of product development.
According to the Skin Cancer Foundation site, one in five Americans will develop skin cancer in their lifetime. And, 90 percent of skin aging is due to UV exposure. The tattoos have already become popular with travelers and parents. “Using LogicInk on my children gave me peace of mind while they were playing outside,” says Karen, mother of three.
The LogicInk Kickstarter campaign gives the public a chance to support a healthier future, to test-drive these innovative tattoos, and to weigh in on which sensor the company next brings to market.
About LogicInk: Founded in 2015, LogicInk is made up of chemists, synthetic biologists, computer scientists, designers and more who come from MIT, Carnegie Mellon, UC Berkeley, Parsons, and other institutions with a shared vision to program applications in matter, starting with sensors. LogicInk has been recognized by FastCompany as a 2018 World Changing Ideas finalist, Proceedings of the National Academy of Sciences (PNAS), Techonomy, and others for its unique tattoo-like sensors. LogicInk received an honorable mention at the National Institutes of Health’s first wearable alcohol biosensor challenge.